diff --git a/Makefile b/Makefile
index 981407a36..7a9edfd70 100644
--- a/Makefile
+++ b/Makefile
@@ -18,7 +18,7 @@ export SGML_CATALOG_FILES
 WGET=wget --timestamping
 # rsync
 RSYNC=rsync
-RSYNC_FLAGS=--verbose --recursive --delete --delete-after --delete-excluded --checksum
+RSYNC_FLAGS=--verbose --recursive --delete --delete-after --delete-excluded --checksum --chmod=ugo=rX
 # Editor
 EDITOR?=vim
 # Browser
@@ -75,7 +75,6 @@ endef
 
 www: $(XML_CATALOG) $(CONTENT)
 	$(RSYNC) $(RSYNC_FLAGS) content/static/ content/old-site/ build/ $@
-	chmod -R a+rX $@
 
 export: www
 	$(RSYNC) $(RSYNC_FLAGS) --exclude=".svn/" www/ $(DESTDIR)/